A-101Specification
The spec book

The Founded System, in writing.

Seven numbered parts. Each one has a measurable standard and the tool that delivers it. This is the whole product; there is no fine print behind it.

01
Found
StandardTop 3 on the Google map for your best service, in your city.

Most map-pack movement comes from the profile itself: right categories, the Services field filled out, real photos, accurate hours, and review velocity. We do that work weekly, not once at setup. The website backs it up with a page for every service you offer, because Google ranks pages, not promises.

02
Captured
StandardEvery visitor has a way in that takes under 30 seconds.

A visitor who has to hunt for your number is gone. Every page gets one clear way in: a form that asks three questions, or a chat that texts them back. No login walls, no 11-field quote forms, nothing that takes longer than a red light.

03
Answered
StandardFirst reply in under 60 seconds, 24 hours a day.

Speed to lead is the highest-leverage number in local services. When a call is missed, the caller gets a text before they finish dialing your competitor. When a form comes in, the reply goes out in under a minute. At 2 pm or 2 am.

04
Closed
StandardNo lead leaves the pipeline without a yes, a no, or a next step.

Leads land in a pipeline built around how your trade sells: estimate requested, quote sent, follow-up one, follow-up two, closed or dead. Reminders chase the humans. Nothing sits in an inbox getting cold.

05
Dispatched
StandardThe crew knows about the job the minute it closes.

The minute a job is marked closed, the crew gets the address, the scope, and the date. Your salesman does not have to remember to text anyone. Stage changes drive the notifications, so the handoff never depends on memory.

06
Paid
StandardInvoice sent same day. Card, tap, or text-to-pay.

Invoice goes out the day the job is done, payable by card or text-to-pay through Stripe. The mobile app shows your team their jobs, their pipeline, and their day, from the truck.

07
Reviewed
StandardA steady weekly trickle of real reviews, with words in them.

Happy customers get one polite request and one reminder, spaced out, capped per day, and never traded for anything. That steady trickle of real reviews with words in them is what Google and your next customer both read.

1Revision note: the standards above are the contract. If a part is not meeting its standard, that is our problem to fix, not yours to chase.
A-101.1General notes

Questions about the spec.

Why publish the whole spec? Can't someone copy it?

They can read it, and they still have to build it, run it, and answer for it every week. Publishing the spec is the point: you should know exactly what you are paying for, standard by standard, before we ever get on a call.

Do I need all seven parts?

No. Plenty of clients start with part 07, Reviewed, at $99 a month, because it shows results fastest. The parts are built to stack; when reviews start landing, Found and Answered are the natural next pours.

What software is this built on?

A commercial-grade platform we license, configure, and run for you, plus Stripe for payments. You get one login and one bill from us. We stay responsible for the whole stack, which is exactly how it should be.

How fast is it live?

Reviews on Autopilot: inside a week. The full system: the site, forms, follow-up, CRM and dispatch typically pour in 2 to 3 weeks, and we launch it with you on a 25-minute call.